Every feature, on one sheet
90 features across eight areas — and which of the six app types has each one. There are no tiers: your network gets everything its type offers, at every size.
Areas
The sheet
Filter by area, search by name
“All six” means every app type has it; otherwise the row names the types that do.
| Feature | What it does | App types | Area |
|---|---|---|---|
| Home feed | For you / Following, Home or Feed — each in its network’s layout and words. | Social | |
| Profiles | Cover or banner, avatar, bio and tabs in each network’s layout. | Social | |
| Comments and replies | Replies in every app type, one nesting level; a reply notifies in the reader’s language. | Social | |
| Reactions | Seven reactions on long-press, six professional ones, a plain like, or like and dislike — whichever your app type uses. | Social | |
| Friends or followers | Mutual friends and connections with requests, or one-way follows where private accounts approve followers. | Social | |
| Stories | Tall story cards or story rings; a viewer with progress bars and tap to advance. | Social | |
| Reposts and quotes | Share, Repost, Quote or “Repost with your thoughts”; reactions on a plain repost land on the original. | Social | |
| Saved items | Saved, Bookmarks, Favorites, Saved items or Watch later. | Social | |
| Hashtags, explore and trends | Hashtag pages everywhere; Explore, Discover and trends where the network has them. | Social | |
| Direct messages | Chats, Messages, Inbox or Messaging, with threads. | Social | |
| Notifications | Stored once, written at read time in the reader’s language and the network’s words; undo takes the notice back. | Social | |
| Groups | Communities with their own feed. | Social | |
| Events | Interested and Going, online or in person. | Social | |
| Pages members run | Create a Page with a live preview, post as the Page, change its photos; a flagged Page waits for an admin. | Social | |
| Companies | Company pages with their jobs and people. | Social | |
| Professional profile | Headline, Open to work, experience, education, skills and endorsements. | Social | |
| Jobs and Easy Apply | Search with filters, save, apply in one click with a résumé, job alerts; withdrawing takes the application back. | Social | |
| Hiring pipeline | Applications carry a snapshot of the résumé; status changes notify the applicant. | Social | |
| Résumé import | Members import a résumé from their LinkedIn profile PDF or data export, review it, then apply. | Social | |
| Subscriptions and the bell | Subscribe with All, Personalized or None; milestone notices for channels. | Social | |
| Community posts and polls | Text, image, poll and quiz posts on a channel’s Posts tab. | Social | |
| Reels | Full-screen vertical video. | Video | |
| Watch | A video tab with For you, Reels and Following. | Video | |
| For You video feed | Full-screen, snap-scrolling video with the action rail and a spinning sound disc. | Video | |
| Sounds | Sound pages that list every video using a sound. | Video | |
| View counts | Views on every post or video. | Video | |
| Shorts | Vertical videos up to 3 minutes, with their own shelf and player. | Video | |
| Watch page | Chapters from the description, captions, quality and speed, theater and miniplayer, Up next with autoplay. | Video | |
| Playlists and history | Playlists (collaborative too), Watch later, liked videos, watch and search history you can pause. | Video | |
| Live and Premieres | Live streams with chat, slow mode and moderation; a Premiere plays an upload as live. | Video | |
| Captions and clips | SRT or VTT caption upload; clips of a moment in a video. | Video | |
| Studio analytics | Views, watch time, subscribers and revenue over 7, 28, 90 or 365 days, plus a 48-hour realtime view. | Video | |
| Video processing | Automatic thumbnails and 360p / 720p versions when ffmpeg is on the server. | Video | |
| Marketplace | Listings with photos and prices, categories, Sell, and a message to the seller. | Commerce | |
| Shops on Pages | Pages sell products by card through your Stripe account; you keep a commission on every order and pay each store out. | Commerce | |
| Bookings: appointments | Services with a length and a price, booked inside the Page’s opening hours, several at once if the Page has the staff. | Commerce | |
| Bookings: rooms | Room types booked by the night, check-in and check-out times, guests per room. | Commerce | |
| Booking requests | Confirm at once or review each request; either side can cancel; the guest pays at the venue. | Commerce | |
| Tokens | A wallet in every account (1 token = US$1), bought by card or with Bitcoin and Ethereum; a fee you set on every token payment. | Commerce | |
| Paid posts and subscriptions | Paid and subscriber-only posts, paid comments, monthly subscriptions to creators, tips and reward offers, in tokens. | Commerce | |
| Paid groups | An entry fee, a monthly membership, a fee to publish and a price per post read, in tokens. | Commerce | |
| Membership plans | Paid plans members take monthly, yearly or once, through Stripe; cancel, resume or reactivate memberships from the admin. | Commerce | |
| Channel memberships | Levels with perks and badges, and members-only videos. | Commerce | |
| Premium | Ad-free viewing, background play and downloads. | Commerce | |
| An ad manager per network | Meta-, Twitter-, TikTok-, LinkedIn- and Google-Ads-style managers with their own levels, objectives and words. | Ads | |
| Boost / Promote | Turn a post into an ad in a few taps. | Ads | |
| Sponsored units | In feeds, stories, explore, reels, video, search and jobs — as each network shows them. | Ads | |
| In-stream video ads | Skippable, non-skippable and bumper ads; in-feed, Shorts and masthead units. | Ads | |
| Lead forms | Pre-filled forms, reviewed with the ad, exported as CSV. | Ads | |
| Promoted jobs | Jobs promoted on a daily budget, paid per job view; applications are credited to the campaign. | Ads | |
| Auction and pacing | Second-price auction on eCPM × quality, pacing and frequency caps; every budget enforced. | Ads | |
| Ad billing | Prepaid balance or card billing at a threshold, spending limits, and a ledger that always adds up. | Ads | |
| Review queue | New ads wait in Admin → Advertising; three new reports send an ad back to review. | Ads | |
| Privacy-safe audiences | Estimates never give an exact count under 20 people; keyword targeting reads public posts only. | Ads | |
| Network view rules | A video view counts after 3 s (Meta-style), 2 s (Twitter, LinkedIn) or 6 s (TikTok), at least half on screen. | Ads | |
| Creator revenue share | Partner-programme channels earn a share of in-stream ad spend on their videos (55% by default, you set it). | Ads | |
| Stripe Checkout | Memberships, tips, tokens, shop orders and ad funds, plus the Stripe Billing Portal. | Payments | |
| Webhooks, done once | Signature-verified; each event processed once, each payment fulfilled exactly once. | Payments | |
| Refunds and disputes | Pending refunds hold the amount; a lost dispute reverses what the payment granted. | Payments | |
| Store-rule-safe apps | The apps open checkout in the browser and come back; in-app purchases stay off unless store rules allow. | Payments | |
| Fees you set | A fee per kind of token payment, a service fee on buying tokens and a cash-out fee — plus a commission on shop orders (Facebook style) and a fee on card tips (Twitter and TikTok style). | Payments | |
| Creator payouts | Creators’ shares go to a balance you pay out from the admin. | Payments | |
| Super Chat and Super Thanks | Paid, highlighted live-chat messages and thanks on videos, in tokens. | Payments | |
| Your app type | Chosen once, at setup: the web app, the admin and the store apps are built as that type, and it stays that type. | Admin | |
| A console in your type’s words | Navigation and words follow your app type — Pages become Companies, Posts become Videos. | Admin | |
| Feature switches | Stories, reels, groups, Pages, events, marketplace, jobs, messaging, monetization, bookings. | Admin | |
| Moderation | A report queue with priorities, a banned-word filter (block or flag), and new posts held for approval. | Admin | |
| Members and verification | Search, suspend and verify members; review badge requests. | Admin | |
| Team, roles and audit log | Permission sets per role, a protected super admin, and every admin action logged. | Admin | |
| Announcements | Broadcast messages to segments of the community. | Admin | |
| Analytics and revenue | Members, posts, daily actives, content mix, revenue, subscriptions, transactions and payouts. | Admin | |
| Media | Delete a file everywhere; sweep up abandoned uploads. | Admin | |
| Review new jobs and Pages | Hold new jobs for review; publish Pages the word filter flagged. | Admin | |
| Email delivery | Record-only for demo and test networks, or real delivery; one-time links redacted in the log. | Admin | |
| Site switches | Maintenance mode, open or closed sign-ups, and demo mode with one-click sign-in. | Admin | |
| Account deletion | Removes a member and everything they made, recomputes every counter, keeps money records, cancels their Stripe subscriptions first. | Admin | |
| Native iOS app | SwiftUI, built as your app type. | Apps | |
| Native Android app | Kotlin and Jetpack Compose, built as your app type. | Apps | |
| Your words and colours | The apps read their words, theme and switches from your network (GET /v1/config). | Apps | |
| Your name in the stores | Built and published under your brand and your developer accounts — part of the setup. | Apps | |
| JSON API | Bearer tokens, one envelope, and every endpoint exercised by the test suite. | Apps | |
| Cross-client tested | A post, like, comment, DM or delete in one client shows up in the others — tested on web, Android and iOS, in English and Romanian. | Apps | |
| Password reset | A single-use link valid for an hour; using it signs every app and browser out. | Apps | |
| Delete account in the app | Members can delete their account from the app, as the stores require. | Apps | |
| Time zones | Stored in UTC; every time shown in the reader’s own zone. | Apps | |
| English and Romanian | Every screen of the web app, the admin and the apps. | Languages | |
| Add a language | A new language is a catalog file — no code changes. | Languages | |
| Plurals and formats | Romanian’s three plural forms, the 24-hour clock, “1,5K” and “12,50 lei”. | Languages | |
| A voice per network | In Romanian, the LinkedIn-style app speaks formally and the other types informally. | Languages | |
| The reader’s language | From the link, the member’s choice, the browser, then the network default. | Languages |
Nothing matches that search. Try another word, or .
90 of 90 features shown
Every row is in the product today.
Advertising
The ads manager advertisers already know
Each app type comes with the ad manager of the network it’s modeled on — its levels, objectives and words — on one shared engine.
Facebook style
Meta-style Ads Manager
The Facebook- and Instagram-style apps share this family.
- Structure
- Campaign → Ad set → Ad
- Where ads run
- Feed, stories, Reels, video feeds, Marketplace, the right column and search
- A video view counts after
- 3 seconds, at least half on screen
Objectives
- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales

Twitter style
Twitter-style Ads
- Structure
- Campaign → Ad group → Ad
- Where ads run
- Home timelines, profiles, replies, Explore and search
- A video view counts after
- 2 seconds, at least half on screen
Objectives
- Reach
- Engagements
- Video views
- Website traffic
- Followers
- App installs

Instagram style
Meta-style Ads Manager
The Instagram- and Facebook-style apps share this family.
- Structure
- Campaign → Ad set → Ad
- Where ads run
- Feed, stories, Explore tiles, Reels, profile feeds and search
- A video view counts after
- 3 seconds, at least half on screen
Objectives
- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales

TikTok style
TikTok-style Ads Manager
- Structure
- Campaign → Ad group → Ad
- Where ads run
- The For You feed, Discover and search
- A video view counts after
- 6 seconds, at least half on screen
Objectives
- Reach
- Traffic
- Video views
- Community interaction
- Lead generation
- Website conversions
- Product sales
- App promotion

LinkedIn style
LinkedIn-style Campaign Manager
- Structure
- Campaign group → Campaign → Ad
- Where ads run
- Feed, the right rail, Jobs (promoted jobs) and search
- A video view counts after
- 2 seconds, at least half on screen
Objectives
- Brand awareness
- Website visits
- Engagement
- Video views
- Lead generation
- Talent leads
- Website conversions
- Job applicants

YouTube style
Google-Ads-style Video campaigns
- Structure
- Campaign → Ad group → Ad
- Where ads run
- Before, during (videos of 8 minutes or more) and after videos; in-feed, Shorts and the home masthead
- A video view counts after
- 30 seconds (or the end, or a click) for skippable ads
Objectives
- Video views
- Video reach
- Drive conversions
- Ad sequence
Formats
- Skippable in-stream — skip after 5 s
- Non-skippable in-stream — up to 15 s
- Bumper — up to 6 s
- In-feed
- Shorts ads
- Masthead

One engine underneath
- Second-price auction on eCPM × quality
- Pacing and frequency caps (1–100 a day)
- Budgets and spending limits enforced as money is taken
- Prepaid balance or card billing at a threshold
- Lead forms, pre-filled, with CSV export
- Promoted jobs, credited per application
- A review queue in the admin
- Audience estimates never below 20 people
- “Why am I seeing this ad?” for every unit shown
No tiers
Everything, at every size
A network with 300 members and one with 300,000 get the same product. The price only follows how many people use it each day.
12,000DAU
Ready to launch?
Your brand. Your community. Your social empire.
Pick your app, add your brand and go live in about two weeks. Test all six types before you choose.