Type 04 of 06 · Short video

TikTok style

A full-screen For You feed of short videos and sounds.

For creators who speak in video. A vertical, snap-scrolling For You feed with the action rail on the right, sounds that link every video using them, and comments that slide up from the bottom. Uploads are video only, so the feed never stops moving.

Its own test web app and admin, with logins you can use right away.

The TikTok-style app on the web: a full-height video with the action rail and the sound disc.
The TikTok-style app on iOS: the full-screen For You video feed.

At a glance

People
Follow — one way; private accounts approve followers
Reactions
Like
Limits
Video only; captions up to 4,000 characters
Ad manager
TikTok-style Ads Manager

One type per network, chosen at setup. We build your web app, admin console and store apps as the type you pick, and it stays that type for good — there’s no switching to another type later. Not sure yet? Test all six first.

What members get

One full-screen video at a time.

Following and For You, the action rail with a spinning sound disc, comments in a bottom sheet, sound pages and trending hashtags.

Snap-scrolling For You feed

One video fills the screen and a swipe snaps to the next, with Following one tab away.

Sounds with their own pages

Every sound has a page listing the videos that use it. Tap the spinning disc to open it.

Video-only uploads

Every post is a video, with a caption of up to 4,000 characters.

Everything in the app

  • For You / Following
  • Sounds and sound pages
  • Discover: hashtags and sounds
  • Comments in a bottom sheet
  • Favorites and reposts
  • Inbox and Activity
  • Profile grids with play counts
  • TikTok-style ads

The words members see

ShareRepost
FollowFollow
FollowersFollowers
SavedFavorites
MessagesInbox
ComposerDescribe your video

Reactions

  • Like

Sounds

Trends travel by sound.

A sound page lists every video that uses it, and trending hashtags and sounds sit side by side, so one creator’s audio becomes everyone’s format.

  • A page for every sound
  • Trending hashtags and sounds
  • Comments in a bottom sheet
  • Favorites and reposts
  • Inbox and Activity
  • Profile grids with play counts
The TikTok-style app on iOS: a sound page with the videos that use it.

Advertising

TikTok-style Ads Manager

Ads play in the For You feed, full-screen like everything else, and in search. A view counts after six seconds.

  1. Campaign
  2. Ad group
  3. Ad

Objectives

  • Reach
  • Traffic
  • Video views
  • Community interaction
  • Lead generation
  • Website conversions
  • Product sales
  • App promotion
Where ads run
The For You feed, Discover and search
A view counts after
6 seconds

Every ad manager, side by side

A sponsored tile on the TikTok-style Discover page, between trending sounds.
A sponsored unit

How you make money

What a TikTok-style network earns you.

Every stream below is in the product today. You set the fees in your admin; the money goes to your own Stripe account and wallets — we don’t take a cut.

A fee on every token payment

Members pay each other in tokens (1 token = US$1). You keep a share of every payment: 10% by default, and each kind of payment can have its own fee. Reward offers carry none unless you set one.

  • Paid posts
  • Paid comments
  • Subscriptions to creators
  • Tips

Admin → Tokens → Settings → Fees

Token sales and cash-outs

Every token is bought from your network: by card into your Stripe account, or with Bitcoin and Ethereum sent to wallets you own. You can add a service fee to each purchase and a fee to each cash-out (both 0% by default). Cash-outs stay off until you allow them, and you settle each one.

  • Service fee on buying tokens
  • Cash-out fee

Admin → Tokens → Settings

Advertising: TikTok-style Ads Manager

Brands run full-screen ads in a self-serve, TikTok-style Ads Manager, or promote a video in a few taps. They pay from a prepaid balance or by card, and every ad waits in your review queue.

  • For You feed
  • Search feed

Admin → Advertising

Membership plans

Paid plans members take by the month, by the year or once, billed by Stripe straight into your account, at the prices you set.

  • Monthly
  • Yearly
  • One-time

Admin → Subscriptions

Card tips

Members can also tip a creator by card from the creator’s profile. You keep a platform fee on each tip: 10% by default.

  • Platform fee: 10% by default

Admin → Settings → Billing

What each type earns, side by side

Creator economy

What creators sell, and members pay for.

Tips for the videos people love, paid videos and monthly subscriptions to creators, all paid in tokens bought by card or crypto — or a tip by card.

One wallet, in tokens

1 token = US$1. Members buy tokens by card through Stripe, or send Bitcoin or Ethereum to a deposit address of their own.

Tips and paid comments

Members tip creators, and creators can set a price to comment on their posts.

Paid and subscriber-only posts

Creators put a price on a post, photo or video, or keep it for subscribers. Locked posts stay in the feed, behind a lock.

Monthly subscriptions

Members subscribe to a creator by the month, in tokens, and see everything the creator keeps for subscribers.

Reward offers

Creators offer tokens for a follow, a like, a share or a comment, under rules they set.

Your fee, your rules

You set the fee on each kind of token payment — 10% by default — plus optional fees on buying tokens and on cash-outs. Cash-outs stay off until you switch them on in Admin → Tokens.

Every part has its own switch in Admin → Tokens. Switched off, nothing new can be bought or unlocked, and what members already paid for stays theirs.

The TikTok-style app on iOS: trending hashtags, each with a grid of videos.
iOS · SwiftUI
The TikTok-style app on Android: the full-screen For You feed with the action rail.
Android · Jetpack Compose

Native apps

Your TikTok-style app, in both stores.

The snap-scrolling feed, the action rail and the comment sheet, as real iPhone and Android apps.

  • SwiftUI on iOS; Kotlin and Jetpack Compose on Android
  • Built as the TikTok-style app, with the same words, reactions and limits as the web
  • Your name, icon and colours, published from your own developer accounts
  • Checkout opens in the browser and comes back, within store rules
  • Members can delete their account from the app

More about the native apps

Pricing

One price for every type.

Every feature of the TikTok-style app is included: the ad manager, payments, the native apps, the admin console, hosting and updates. Only your size changes the price.

Setup, once
€999
Per month
€10 per 1,000 daily active users
Monthly minimum
€100 up to 10,000 DAU

Questions

About the TikTok-style app

Can members post photos?

No. Uploads are video only, with captions of up to 4,000 characters.

What is a sound page?

Every sound has its own page listing the videos that use it. Members reach it from the spinning disc on any video.

When does a video ad count as viewed?

After 6 seconds with at least half of it on screen, the rule the TikTok-style Ads Manager uses.

How do creators get paid?

With tokens switched on, members tip creators, unlock paid videos and subscribe by the month. Creators cash out when you allow it.

Can I change the type later?

No. The six types are different apps — each with its own layout, words and features — and your web app, admin and store apps are built as the type you choose. You pick it at setup, and it stays that type for good.

Is this affiliated with Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube?

No. “Facebook-style” and the rest describe the kind of experience your members get. Your network carries your own name and logo.

All questions

The other five types

Each one is a separate app. Your network is built as the type you choose.

TikTok style

Launch your own TikTok-style network.

Your name, logo and colours on the web, iOS and Android, live in about two weeks. Test it on its own test network before you choose.