Type 01 of 06 · Friends & groups

Facebook style

Friends, groups, Pages, events and a marketplace.

For communities whose members already know each other — clubs, alumni, neighbourhoods, local scenes. Friends add each other both ways, groups and events bring them together, and Pages give every chapter, shop or venue a home of its own.

Its own test web app and admin, with logins you can use right away.

The Facebook-style app on the web: the home with a stories tray, composer and friend requests.
The Facebook-style app on iOS: stories, the composer and a shared post.

At a glance

People
Mutual — friend requests, accepted both ways
Reactions
Like, Love, Care, Haha, Wow, Sad, Angry
Limits
Posts up to 63,206 characters
Ad manager
Meta-style Ads Manager

One type per network, chosen at setup. We build your web app, admin console and store apps as the type you pick, and it stays that type for good — there’s no switching to another type later. Not sure yet? Test all six first.

What members get

Everything a community does together.

The feed with a stories tray, a “What’s on your mind?” composer and shares — plus the places a community gathers: groups, events, a marketplace and Pages.

Seven reactions on long-press

Like, Love, Care, Haha, Wow, Sad and Angry: a long-press on Like opens the tray, on the web and in both apps.

Pages members run, with bookings

Members create a Page with a live preview, post as it, and take appointments or room bookings that guests pay at the venue.

Groups, events, marketplace

Groups with their own feed, events with Interested and Going, and marketplace listings with photos, prices and a message to the seller.

Everything in the app

  • Feed with a stories tray
  • Reels and Watch
  • Friends and requests
  • Groups
  • Pages members create and run
  • Bookings on Pages
  • Events
  • Marketplace
  • Jobs posted by Pages
  • Saved
  • Chats
  • Ads Manager and Boost

The words members see

ShareShare
FollowAdd friend
FollowersFriends
SavedSaved
MessagesChats
ComposerWhat’s on your mind?

Reactions

  • Like
  • Love
  • Care
  • Haha
  • Wow
  • Sad
  • Angry

Pages

Pages your members run themselves.

A salon, a club chapter or a guest house opens a Page in minutes, then posts as it, takes bookings, sells from its shop and lists jobs.

  • Create a Page with a live preview
  • Appointments with a length, a price and opening hours
  • Rooms booked by the night, with check-in and check-out
  • Confirm at once or review each request; guests pay at the venue
  • Jobs posted by Pages, with Easy Apply
  • A flagged Page waits for an admin
The Facebook-style app on Android: a Page with its About section and posts.

Advertising

Meta-style Ads Manager

Local businesses boost a post in a few taps, or build full campaigns with ad sets — the same Ads Manager the Instagram-style app uses.

  1. Campaign
  2. Ad set
  3. Ad

Objectives

  • Awareness
  • Traffic
  • Engagement
  • Leads
  • App promotion
  • Sales
Where ads run
Feed, stories, Reels, video feeds, Marketplace, the right column and search
A view counts after
3 seconds

The Facebook- and Instagram-style apps share this family.

Every ad manager, side by side

Boost post in the Facebook-style app: duration, daily budget and payment summary.
A sponsored unit

How you make money

What a Facebook-style network earns you.

Every stream below is in the product today. You set the fees in your admin; the money goes to your own Stripe account and wallets — we don’t take a cut.

A fee on every token payment

Members pay each other in tokens (1 token = US$1). You keep a share of every payment: 10% by default, and each kind of payment can have its own fee. Reward offers carry none unless you set one.

  • Paid posts
  • Paid comments
  • Subscriptions to creators
  • Group entry fees
  • Group memberships
  • Fees to post in a group
  • Paid group posts
  • Tips

Admin → Tokens → Settings → Fees

Token sales and cash-outs

Every token is bought from your network: by card into your Stripe account, or with Bitcoin and Ethereum sent to wallets you own. You can add a service fee to each purchase and a fee to each cash-out (both 0% by default). Cash-outs stay off until you allow them, and you settle each one.

  • Service fee on buying tokens
  • Cash-out fee

Admin → Tokens → Settings

Advertising: Meta-style Ads Manager

Businesses buy ads from you in a self-serve, Meta-style Ads Manager, or boost a post in a few taps. They pay from a prepaid balance or by card, and every ad waits in your review queue.

  • Feed
  • Stories
  • Reels
  • Video feeds
  • Marketplace
  • Right column
  • Search results

Admin → Advertising

Membership plans

Paid plans members take by the month, by the year or once, billed by Stripe straight into your account, at the prices you set.

  • Monthly
  • Yearly
  • One-time

Admin → Subscriptions

Commission on shop sales

Pages open shops. Buyers pay your network by card, you pay each store its sales, and you keep a commission on every order: 5% by default, anywhere from 0 to 50%.

  • Commission per order
  • Payouts you settle

Admin → Settings → Shops

What each type earns, side by side

Creator economy

What creators sell, and members pay for.

Paid groups, creators with subscribers, tips on posts and shops on Pages. Members pay with tokens bought by card or crypto, and shops check out through your Stripe account.

One wallet, in tokens

1 token = US$1. Members buy tokens by card through Stripe, or send Bitcoin or Ethereum to a deposit address of their own.

Paid groups

An entry fee, a monthly membership, a fee to publish and a price per post read. Each has its own switch.

Shops on Pages

Pages sell products that also appear in the marketplace. Buyers check out by card, you keep a commission (5% by default) and you settle each store’s payouts from the admin.

Paid and subscriber-only posts

Creators put a price on a post, photo or video, or keep it for subscribers. Locked posts stay in the feed, behind a lock.

Monthly subscriptions

Members subscribe to a creator by the month, in tokens, and see everything the creator keeps for subscribers.

Tips and paid comments

Members tip creators, and creators can set a price to comment on their posts.

Reward offers

Creators offer tokens for a follow, a like, a share or a comment, under rules they set.

Your fee, your rules

You set the fee on each kind of token payment — 10% by default — plus optional fees on buying tokens and on cash-outs. Cash-outs stay off until you switch them on in Admin → Tokens.

Every part has its own switch in Admin → Tokens. Switched off, nothing new can be bought or unlocked, and what members already paid for stays theirs.

The Facebook-style app on iOS: events with Interested and Going.
iOS · SwiftUI
The Facebook-style app on Android: friend requests with Confirm and Delete.
Android · Jetpack Compose

Native apps

Your Facebook-style app, in both stores.

The stories tray, long-press reactions, groups and the marketplace, as real iPhone and Android apps.

  • SwiftUI on iOS; Kotlin and Jetpack Compose on Android
  • Built as the Facebook-style app, with the same words, reactions and limits as the web
  • Your name, icon and colours, published from your own developer accounts
  • Checkout opens in the browser and comes back, within store rules
  • Members can delete their account from the app

More about the native apps

Pricing

One price for every type.

Every feature of the Facebook-style app is included: the ad manager, payments, the native apps, the admin console, hosting and updates. Only your size changes the price.

Setup, once
€999
Per month
€10 per 1,000 daily active users
Monthly minimum
€100 up to 10,000 DAU

Questions

About the Facebook-style app

Can members create their own Pages?

Yes. Any member can create a Page with a live preview, post as it and change its photos. A Page the word filter flags waits for an admin before it goes live.

How are bookings paid?

At the venue. A Page confirms requests at once or reviews each one, either side can cancel, and the guest pays the business directly.

Can Pages sell things?

Yes. A Page can run a shop whose products also appear in the marketplace. Buyers pay by card through your Stripe account; each store’s sales, minus your commission (5% by default), build up a balance you pay out from the admin.

Is it friends or followers?

Friends: a request has to be accepted, and the connection goes both ways. Private posts are shared with friends only, never with a pending request.

Can I change the type later?

No. The six types are different apps — each with its own layout, words and features — and your web app, admin and store apps are built as the type you choose. You pick it at setup, and it stays that type for good.

Is this affiliated with Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube?

No. “Facebook-style” and the rest describe the kind of experience your members get. Your network carries your own name and logo.

All questions

The other five types

Each one is a separate app. Your network is built as the type you choose.

Facebook style

Launch your own Facebook-style network.

Your name, logo and colours on the web, iOS and Android, live in about two weeks. Test it on its own test network before you choose.