Instagram style
Photos, stories, reels and an explore grid.
For communities that show rather than tell — photographers, artists, designers, makers. Every post carries a photo or a video, story rings sit on top of the feed, and Explore turns the whole network into a grid worth scrolling.
Its own test web app and admin, with logins you can use right away.
At a glance
- People
- Follow — one way; private accounts approve followers
- Reactions
- Like (double-tap)
- Limits
- Captions up to 2,200 characters; a photo or video required
- Ad manager
- Meta-style Ads Manager
One type per network, chosen at setup. We build your web app, admin console and store apps as the type you pick, and it stays that type for good — there’s no switching to another type later. Not sure yet? Test all six first.
What members get
Visual first, on every screen.
Story rings, 4:5 media posts, an Explore grid with tall reel tiles, full-screen Reels and a profile grid with Reels and Saved tabs.
Story rings and a story viewer
Rings across the top of the feed open a full-screen viewer with progress bars. Tap to go to the next one.
Explore grid and full-screen Reels
Explore mixes photos with tall reel tiles to surface new work, and Reels play full-screen, one after another.
Double-tap to like
Double-tap any post to like it, on the web and in both apps.
Everything in the app
- Feed with story rings
- Story viewer
- Reels
- Explore grid
- Saved
- Direct messages
- Profile grid with Reels and Saved
- Boosts and sponsored tiles
The words members see
| Share | Share |
|---|---|
| Follow | Follow |
| Followers | Followers |
| Saved | Saved |
| Messages | Messages |
| Composer | Write a caption… |
Reactions
- Like (double-tap)
Explore
Where new work gets found.
Explore is a grid of everything public, with tall tiles for Reels. Profiles are a grid too, so a member’s work reads like a portfolio.
- Explore grid with tall reel tiles
- Profile grid with Reels and Saved tabs
- Captions up to 2,200 characters
- Saved, for posts to come back to
- Direct messages
- Sponsored tiles that sit in the grid
Advertising
Meta-style Ads Manager
Sponsored posts and tiles that sit in the feed, the stories, the Explore grid and Reels, managed in the same Ads Manager as the Facebook-style app.
- Campaign
- Ad set
- Ad
Objectives
- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales
- Where ads run
- Feed, stories, Explore tiles, Reels, profile feeds and search
- A view counts after
- 3 seconds
The Instagram- and Facebook-style apps share this family.
How you make money
What a Instagram-style network earns you.
Every stream below is in the product today. You set the fees in your admin; the money goes to your own Stripe account and wallets — we don’t take a cut.
A fee on every token payment
Members pay each other in tokens (1 token = US$1). You keep a share of every payment: 10% by default, and each kind of payment can have its own fee. Reward offers carry none unless you set one.
- Paid posts
- Paid comments
- Subscriptions to creators
- Tips
Admin → Tokens → Settings → Fees
Token sales and cash-outs
Every token is bought from your network: by card into your Stripe account, or with Bitcoin and Ethereum sent to wallets you own. You can add a service fee to each purchase and a fee to each cash-out (both 0% by default). Cash-outs stay off until you allow them, and you settle each one.
- Service fee on buying tokens
- Cash-out fee
Admin → Tokens → Settings
Advertising: Meta-style Ads Manager
Businesses buy ads from you in a self-serve, Meta-style Ads Manager, or boost a post in a few taps. They pay from a prepaid balance or by card, and every ad waits in your review queue.
- Feed
- Stories
- Reels
- Explore
- Profile feed
- Search results
Admin → Advertising
Membership plans
Paid plans members take by the month, by the year or once, billed by Stripe straight into your account, at the prices you set.
- Monthly
- Yearly
- One-time
Admin → Subscriptions
Creator economy
What creators sell, and members pay for.
Paid posts, subscriber-only content and tips for the creators people come to see, paid in tokens bought by card or crypto.
One wallet, in tokens
1 token = US$1. Members buy tokens by card through Stripe, or send Bitcoin or Ethereum to a deposit address of their own.
Paid and subscriber-only posts
Creators put a price on a post, photo or video, or keep it for subscribers. Locked posts stay in the feed, behind a lock.
Monthly subscriptions
Members subscribe to a creator by the month, in tokens, and see everything the creator keeps for subscribers.
Tips and paid comments
Members tip creators, and creators can set a price to comment on their posts.
Reward offers
Creators offer tokens for a follow, a like, a share or a comment, under rules they set.
Your fee, your rules
You set the fee on each kind of token payment — 10% by default — plus optional fees on buying tokens and on cash-outs. Cash-outs stay off until you switch them on in Admin → Tokens.
Every part has its own switch in Admin → Tokens. Switched off, nothing new can be bought or unlocked, and what members already paid for stays theirs.
Native apps
Your Instagram-style app, in both stores.
Story rings, double-tap and full-screen Reels, as real iPhone and Android apps.
- SwiftUI on iOS; Kotlin and Jetpack Compose on Android
- Built as the Instagram-style app, with the same words, reactions and limits as the web
- Your name, icon and colours, published from your own developer accounts
- Checkout opens in the browser and comes back, within store rules
- Members can delete their account from the app
Gallery
More of the Instagram-style app.
Real screens from the demo network.
Pricing
One price for every type.
Every feature of the Instagram-style app is included: the ad manager, payments, the native apps, the admin console, hosting and updates. Only your size changes the price.
- Setup, once
- €999
- Per month
- €10 per 1,000 daily active users
- Monthly minimum
- €100 up to 10,000 DAU
Questions
About the Instagram-style app
Can members post text only?
No. Every post carries a photo or a video, and captions run up to 2,200 characters.
Are there stories and Reels?
Both. Stories open from the rings at the top of the feed, in a viewer with progress bars; Reels play full-screen.
Where do ads appear?
As sponsored posts and tiles in the feed, stories, Explore, Reels, profile feeds and search, run from the Meta-style Ads Manager.
Can accounts be private?
Yes. Follows go one way, and private accounts approve their followers. A pending request sees nothing.
Can I change the type later?
No. The six types are different apps — each with its own layout, words and features — and your web app, admin and store apps are built as the type you choose. You pick it at setup, and it stays that type for good.
Is this affiliated with Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube?
No. “Facebook-style” and the rest describe the kind of experience your members get. Your network carries your own name and logo.
The other five types
Each one is a separate app. Your network is built as the type you choose.
Instagram style
Launch your own Instagram-style network.
Your name, logo and colours on the web, iOS and Android, live in about two weeks. Test it on its own test network before you choose.