Use cases

Which app fits your community?

Start with the network your members already know. Here are a few shapes a community can take — and the app type built for each.

Scenarios

Facebook style · Friends & groups

A club, association or alumni network

Members already live on Facebook-style groups and events. Give them their own: profiles, groups, events, Pages for each chapter and a feed only members see.

  • Groups and events
  • Pages members run
  • Friends with requests
  • Memberships through Stripe
More on the Facebook-style app
The Facebook-style app on iOS: events with Interested and Going.
Facebook style · Friends & groups

A local directory that takes bookings

Salons, studios and guest houses open Pages and take appointments or room bookings; guests pay at the venue. Add a marketplace for the neighbourhood.

  • Bookings: appointments and rooms
  • Confirm at once or review requests
  • Marketplace listings
  • Ads Manager for local businesses
More on the Facebook-style app
The Facebook-style app on Android: a Page members follow.
Twitter style · Posts & trends

A newsroom, fandom or live-event crowd

Short takes, fast replies and reposts around every match, episode or release — with trends that show what everyone is talking about.

  • 280-character posts
  • Trends and Explore
  • Bookmarks and view counts
  • Promoted posts
More on the Twitter-style app
The Twitter-style app on iOS: a trending hashtag.
Instagram style · Photos & Reels

A photography, art or design community

A portfolio-first network: story rings, a profile grid, an Explore page that surfaces new work, and Reels for process videos.

  • Photo or video on every post
  • Explore grid and Reels
  • Stories with a viewer
  • Sponsored Explore tiles
More on the Instagram-style app
The Instagram-style app on iOS: a profile grid.
TikTok style · Short video

A short-video collective

Creators post vertical video with sounds; viewers swipe a full-screen For You feed and discover by hashtag and sound.

  • For You and Following
  • Sound pages
  • Favorites and reposts
  • Creator tips
More on the TikTok-style app
The TikTok-style app on iOS: a sound page.
LinkedIn style · Careers & jobs

An industry network or a job board

Profiles with headlines and skills, connections, company pages — and jobs with Easy Apply, résumé import and promoted listings employers pay for.

  • Jobs with Easy Apply
  • Résumé import
  • Promoted jobs and talent leads
  • Skills and endorsements
More on the LinkedIn-style app
The LinkedIn-style app on iOS: top job picks.
YouTube style · Video & live

A channel network or a course creator

Long videos with chapters and captions, Shorts, playlists, live sessions with chat — and memberships for the people who want more.

  • Playlists and Watch later
  • Live with chat and Super Chat
  • Channel memberships
  • Studio analytics
More on the YouTube-style app
The YouTube-style app on Android: a watch page with a Products shelf priced in tokens.

Choosing

Pick the one you’ll run for good

Each type is a separate app, chosen once at setup — so pick the one that fits the community you’re building. Not sure? Each type has its own test network you can sign in to today.

One type per network, chosen at setup. We build your web app, admin console and store apps as the type you pick, and it stays that type for good — there’s no switching to another type later. Not sure yet? Test all six first.

Ready to launch?

Your brand. Your community. Your social empire.

Pick your app, add your brand and go live in about two weeks. Test all six types before you choose.